dandy labs
context
zoom university was a video double dating app built as a response to the loneliness/lack of connection students faced during quarantine. we ranked top 10 in social networking and had 100,000 users.
product
we utilized gen z design components and built natural growth mechanics into the core app
release
we launched ZU as a website 1 day after conception, then built a mobile app within a week after our web servers crashed from growth
marketing
we went viral in fb meme groups, then engineered hundreds of viral tiktoks with creators to fuel growth. our hashtag #zoomuapp reached 50 million views
here are some of our favorites...
result
we enabled students to make thousands of new connections, surpassed the top 10 in the social networking category of the app store, received over 150,000 installs, and over 100,000 total registered users.
